YouTube has made a positive move with the creator community by expanding music credits on the platform. According to an announcement, “Music in this video” credits the artist, songwriter, label and publishers behind than half a billion music videos. The feature will provide credits and music discovery information on both music videos as well as user-generated content that features recorded music.
Consumers are able to access the credits when they click the ‘Show More’ button under each video.
This drop-down area includes artist, songwriter, publisher and label information, in addition to a link to the Official Artist Channel and official music video when available.
YouTube said in a blog that the move would “provide greater recognition and exposure to the people who contribute to the creative process [and] more opportunities for artists and songwriters to reach YouTube’s diverse audience”.
YouTube has clarified that its move had been made possible by the ingestion of metadata from labels, publishers and music licensing societies around the world.
This data is being fed into YouTube’s Content ID technology, which ultimately allows copyright owners to identify and manage their content.